Spread the Word

Media and Messaging for Earth Day

There are three interrelated components of “Sacred Waters” we encourage you to connect in your messages and activities: water, faith, and justice. We want the media and general public to see water as both a religious issue and a justice issue. The direct and indirect impacts of our overconsumption in the US on water has a disproportionately negative impact on marginalized communities, from watershed contamination as a result of pesticide use in farm practices to the lack of access to privatized water experienced by many poor people. We believe that casting water justice as a religious issue is a highly effective way to reach and mobilize a powerful constituency. It also appropriately represents our own Unitarian Universalist motivation for the work.

Also, please keep in mind that justice, health, and protecting the environment are the goals; events and media attention are tactics for reaching them. Advancing the goals without media attention is always preferable to media attention that doesn’t advance the goals.

The UUA has put together some great resources for publicizing your environmentally-friendly programs, including sample fact sheets and press releases.  Let us know if they’re helpful! 

Register your event (registration now closed) so the UUA can consider including your congregation’s action in a national press release. Please include the date, time, location, and a clear description of your event. Send your own press release to your local papers.

The media is most interested in stories with one or more of the "Four Cs": Controversy, Conflict, Contradiction, or Colorful Language/Characters. Be sure to address the religious and moral dimensions of the issue you are addressing, and explain how your event arises from our UU values.

Earth Day 2010 and the 40/40/40 campaign on Ethical Eating: Food and Environmental Justice were a great success worldwide in UU congregations. More than 150 congregations participated. Read about those successes.

Sending Photos. We love photos! Please follow these tips to increase the likelihood of your photo being featured on the UUA and UUMFE’s websites:

  • Choose photos that clearly illustrate your event. Dark, grainy, and distant shots may not add as much to a story as a clear, close-up or action shot.
  • Send your photos to office@uuministryforearth.org with a description of the image, the image’s permission information (photographer’s name or the name of the person or organization authorizing reproduction of the image), and the name of your congregation.

Submitting Stories. It is great that you decided to take action. Share your story to inspire others! We will feature stories from Earth Day 2011 on the UUMFE and UUA websites and in upcoming newsletters. Please submit your stories to office@uuministryforearth.org.